NAB 2016: Ericsson unveils global content discovery portfolio


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Editor

| 19 April 2016




In a major extension of what it regards as a hugely important area in broadcasting, Ericsson has expanded its content discovery services offering to the US, Canada and Australia.



EricssonThe company’s content discovery portfolio now spans more than ten million films plus more than 12,000 TV and video-on-demand (VOD) channels, covering over 35 languages. It includes rich metadata, images, real-time triggering, analytics, 360° search and personalisation. All services are delivered through Ericsson’s real-time API, providing global data through one interface.

This latest move in discovery follows Ericsson’s acquisition of US-based global TV metadata and entertainment image content provider, FYI Television. And as it expands the global content discovery portfolio, Ericsson is also initiating an innovation and research study into the field of content personalisation to better understand how audiences currently feel about recommendations. It will also look to identify solutions that better serve both audiences, broadcasters and TV platforms.

“85% of consumers tell us that they can’t find anything to watch on a weekly basis; this clearly demonstrates that we, as an industry, have yet to deliver an effective and relevant solution to address this challenge,” commented Thorsten Sauer, head of the company’s broadcast and media services.

“We believe that by combining Ericsson’s capabilities and market leading position in Europe with FYI Television’s US expertise, we can offer our clients highly effective, innovative and personalised content discovery solutions that will meet the growing demands of audiences worldwide. In a time of anytime, anywhere TV, where choice prevails, the role of content discovery has become even more important than ever before. Whether viewers are watching live or on-demand, at home or on the go, we will ensure they can discover the content they want whenever and wherever they want it.”