ICC World T20 attracts 730MN TV viewers in India


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Rebecca Hawkes

| 20 April 2016




The World T20 2016 registered a whopping 114% viewership growth in India, with 83 million people tuning in to the country’s match with Pakistan, according to the International Cricket Council (ICC).



India’s cumulative in-home viewing figures for the event, across public network Doordarshan and pay-TV platform Star Sports, reached 730 million – 114% higher ratings than the previous edition.

“It is a fact that the ICC World Twenty20 2016 engaged with fans, old and new, like never before. The dynamic and fascinating cricket on field was matched by the innovative presentation of the world feed broadcast and the efforts of our broadcast partners, which delivered record viewership numbers,” said David Richardson, CEO, ICC.

This year’s tournament, held in India in March to April and won by the West Indies men’s and women’s teams, was the first major ICC event produced by ICC TV. It involved coverage of 48 matches across seven venues in India using 30 cameras at each venue.

Online, the World T20 2016 recorded 320 million video views across ICC digital properties and social media pages. Around the world, 46 million people engaged on Facebook, with ten million views for the 85 press conferences streamed live on the ICC’s Facebook page.

In addition to that there were 5.75 billion impressions of Tweets related to the ICC World Twenty20.

“Our philosophy that the game is about the fans encouraged us to push digital media and broadcast boundaries at the ICC World Twenty20 India 2016 with some creative and engaging activations and innovations,” added Richardson.

“We are delighted with the results and look forward to continuing to develop both our digital activities and our broadcast coverage ahead of next year’s ICC Champions Trophy and the ICC Women’s World Cup, both set to be held in the United Kingdom.”