Grupo Globo taps Accenture for digital transformation


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Gabriel Miramar-Garcia

| 20 April 2016




Accenture and Grupo Globo have announced a major digital video transformation programme.



grupo globoThe companies, which offer broadcast TV, online channels, print and radio in Brazil, have created a comprehensive technology map that extends across IT, digital media and TV solutions. The map encompasses 1,100 applications, 250 technical centres, 2,700 servers and 20 petabytes of storage. Concurrently, Globo designed an operating model that brings together nearly 3,000 people. Working with Accenture, Globo is better able to enhance customer experiences by creating an innovation lab and enabling ‘on-air’ innovations.

Globo needed to identify the emerging technologies and market trends most likely to change the game for its business, and the media industry, over the next five to ten years. To support this process, Globo’s technology committee was asked to design a forward-looking technology vision. As well as driving the Group’s business strategy in the decade ahead, this vision would provide a foundation for the continuous selection, implementation and delivery of new technology ideas to the business — the ideation process through which breakthrough innovations are achieved.

The committee asked Accenture to help it. Assembling skills from its Media & Entertainment, Accenture Strategy, Accenture Technology Labs, Advanced Technology Architecture and Accenture Research practices, the layers within the radar map show the evolution of different technologies — such as wearables, 8k TV, the Internet of Things and nanotechnology — and their acceptance by the market. Taken together, the work provided unique holistic insight into which technologies are most likely to be adopted for mass personal and corporate use — and points the way forward to future business opportunities within the media industry.