NAB 2016: Encompass, Kaltura open one-stop shop for OTT


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| 20 April 2016




Encompass Digital Media has teamed with Kaltura to offer broadcast and digital media companies media companies an end-to-end managed over-the-top (OTT) TV platform.



Kaltura LogoExplaining the rationale for their move, the companies said that in order to provide effective global OTT services, media companies need to build expertise in operating advanced video operations, invest heavily in equipment, develop cost-effective distribution channels and dedicate ongoing resources to video operation. With this new offering, noted Kaltura and Encompass, media companies can now focus on their core business of creating premium content, while enjoying an end-to-end managed OTT solution.

The new offering will see Encompass media content acquisition, processing and distribution services combined with Kaltura’s multiscreen OTT service management, monetisation and engagement capabilities. This, says the partners, will enable content owners, networks and media companies to solidify their direct to consumer strategy by offering OTT services to new markets, while monetising their content in a multitude of ways.

In will also support media companies from ingest through to the end-user experience, based on fully-managed video operation services. The solution also supports a range of flexible business models from authentication to subscription, and ad-based monetisation.

“While the barriers to entry for media companies and content aggregators looking to launch a direct-to-consumer OTT TV strategy may appear to be low, the reality is that many of the technology options available today are entry level at best,” commented Ron Yekutiel, Kaltura co-founder, chairman and CEO. “Launching and running a premium service that will attract and retain consumers requires a more sophisticated approach. By partnering with Encompass, we can offer OTT providers a powerful, scalable and flexible end-to-end platform that will let them quickly launch a great OTT TV service anywhere in the world.”

“We are excited about the Encompass and Kaltura partnership and our combined ability to deliver a cost-effective managed OTT solution enabling content owners, networks and service providers to reach new markets, monetise content and increase revenue,” added Chris Walters, CEO of Encompass.