NAB 2016: TubeMogul named the first buy-side partner of OnBoard


Details

Joseph O'Halloran

| 20 April 2016




Broadcast management software provider SintecMedia has integrated TubeMogul with OnBoard, its next-generation marketplace for TV and digital advertising sales.



OnBoard offers SintecMedia’s sales and traffic systems with TubeMogul PTV, providing TV broadcasters and cable networks streamlined access to demand from the world’s leading brands and media agencies. OnBoard’s integration with broadcaster’s traffic and sales systems automates the entire transaction, including scheduling, rights management, placement and execution of the buy.

The two firms say that the integration provides TV broadcasters and cable networks with an automated platform purpose-built to scale demand and maximise yield. Through an API-level integration with the content provider’s TV inventory management and ad insertion systems, SintecMedia says that marketers can obtain updated inventory forecasts and execute broadcast TV ad buys leveraging enhanced targeting and optimisation tactics from within TubeMogul’s software platform. Clients of TubeMogul will be able to gain improved reach across diversified supply sources, allowing them to reserve future inventory in a controlled environment.