A+E, HISTORY takes Team Rubicon partnership international


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Michelle Clancy

| 22 April 2016




A+E Networks and HISTORY are taking their four-year partnership with Team Rubicon USA global.



team rubiconHISTORY will join forces with Team Rubicon UK to roll out a corporate social responsibility (CSR) campaign in the United Kingdom. The initiative supports the veterans’ volunteer charity, whose mission is to unite the skills and experiences of military veterans with first responders, to rapidly deploy emergency response teams to disaster zones.

HISTORY will use the power of its on-air, online and social communities to help raise awareness and support Team Rubicon’s mission as the charity expands its work around the world. This global rapid response mission coincides with Team Rubicon’s highly personal commitment to ex-forces themselves: to showcase their skills, character and dignity and to give ex-forces members a continuing outlet to serve.

The campaign launches with a 60-second promotional film on HISTORY on 25 April, exactly one year since the earthquake in Nepal, where Team Rubicon UK was instrumental in providing emergency assistance and rebuilding important sites. In March 2016, Prince Harry extended his stay in Nepal specifically to help Team Rubicon UK rebuild a remote school that was decimated by the earthquake.

“Team Rubicon is one of the leading veterans’ groups. Their mission to the global community and to veterans themselves has refreshed our perspective on what this young and capable pool of men and women who served their countries can do, whenever and wherever there is need,” said Amanda Hill, chief creative officer, International, A+E Networks. “When Team Rubicon’s volunteers arrive, they are truly using their past to save the future for the victims of natural disasters; while at the same time, acting to rebuild and preserve the history of the communities they serve in. For these reasons, Team Rubicon is a natural partner for HISTORY and we look forward to continuing our support for them across our many media platforms, starting with the CSR Campaign.”