NBC Olympics, Snapchat partner for Olympics video coverage


Details

Michelle Clancy

| 01 May 2016




NBC Olympics and Snapchat will partner to present what they say will be ‘unique’ perspectives from this summer’s 2016 Rio Olympics and the US Olympic Team Trials.



The plans include daily ‘Snapchat Live Stories’ and an NBC Rio Olympic ‘Discover’ channel. Both the Live Story experiences and Discover channel will be available to Snapchatters in the US for the two weeks around the Games.

NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed, a regular contributor to both the Snapchat Discover platform and NBC’s content projects.

The Live Stories will allow thousands of Snapchatters attending select US Olympic Team Trial competitions and the Rio Games to contribute through photo and video Snaps to one collective, Snapchat-curated story. These will include behind-the-scenes and fan moments from the ground that capture the experience and excitement of attending the event.

The NBC Rio Olympic channel on Snapchat Discover will generate content that covers all aspects of the Games, co-produced by Buzzfeed’s dedicated team on the ground. As an NBC Olympics’ social partner for the Games, Buzzfeed will make use of NBC’s access to athletes, as well as clips and shots from inside and outside Rio Olympic venues. The Discover channel will be live throughout the duration of the Rio Olympics, launching on 4 August, one day before the Opening Ceremony, and closing on 22 August, the day after the Closing Ceremony.

“We are thrilled to be working closely with Snapchat on extending the stories and excitement of the Rio Olympics to their large, dynamic, and socially active audience,” said Gary Zenkel, president, NBC Olympics. “And who better to partner with to produce content for that audience than Buzzfeed, perhaps the most creative producers in the social content space.”

NBC Olympics will lead the sales efforts across both Live Stories and Discover channel, working closely with the Snapchat sales team.

The 2016 Rio Olympics will be seen on the networks of NBCUniversal, and streamed on NBCOlympics.com and the NBC Sports Live Extra app, both of which require authentication for full access to streams of all Olympic competition. In Latin America, América Móvil will stream the Rio Olympics free on Clarovideo across the region.