Advertising advances increased profits for Mediaset


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Juan Fernandez Gonzalez

| 06 May 2016




In line with 2015 results, Mediaset’s Q1 2016 figures reveal profit growth in Spain, driven by increased advertising.



mediaset tvThe quarterly report shows an income of €230 million, of which €214 million was invoiced through advertising. After taxes and expenses, Mediaset ends the quarter with a net profit of €50 million, 37.8% more than in March 2015.

In a recovering TV advertising market, which grew by 5.6% during the first quarter of the year, Mediaset tops the sector, together with Atresmedia. Paolo Vasile’s group invoices over €4 in every €10 generated by TV advertising in Spain.

Through its six free-to-air (FTA) networks, which became seven two weeks ago, Mediaset hits 7.68 million viewers on average per day, giving it a 29.4% share. Despite audience figures being lower than in Q1 2015, the group still leads viewing habits among Spaniards.

Mediaset also retains a solid position regarding online viewing. With 28.6 million unique users per month, the group’s websites served over 250 million videos during Q1 2016.

In addition, its over-the-top (OTT) streaming mobile platform Mitele is one of the most used in Spain, having registered 4.8 million downloads during the first three months of the year.