RTVE boosts VOD with new Web, Apple TV platform


Details

Juan Fernandez Gonzalez

| 13 May 2016




Spain’s public broadcaster RTVE is launching a new video-on-demand (VOD) application for Apple TV as well as adapting its Web platform.



alacarta rtveAll 154 series and 3,700-plus hours of video forming RTVE’s VOD catalogue will be available on Apple TV. In fact, the public network is the first Spanish broadcaster to launch an app for Apple’s multimedia box.

In-house productions like Acacias 38, Cuéntame cómo pasó, Águila Roja and The Ministry of Time will be available for free through the Alacarta platform.

In addition, RTVE’s website has gone through a redesign to become more responsive with a new section for VOD series and a different search engine. Although RTVE has its own apps for Android and iOS, the site runs on mobile browsers.

In addition to gaining visibility through its own platforms, RTVE has recently increased its presence in the VOD sector by signing a major content agreement with blim, Televisa’s VOD service for Latin America.