IPL 2016 reaches 317MN Indian pay-TV homes


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Rebecca Hawkes

| 13 May 2016




Sony Pictures Networks (SPN) India has reached a cumulative total of 317 million pay-TV homes for its Indian Premier League (IPL) T20 cricket coverage during the past four weeks.



ipl2016Airing on the Sony Max, Sony SIX and Sony ESPN channels, VIVO IPL 2016 has hit a new high for audience levels in India for a sporting event, SPN claims.

TV audience levels for coverage of IPL season nine grew by 45% on its opening week, according to data from India’s Broadcast Audience Research Council (BARC).

In the IPL’s fourth week, Sony MAX stood at 601 GVM in prime time and surpassed the entire Hindi movie genre (which gained 549 GVM), across both urban and rural areas of India. Sony SIX and Sony ESPN combined recorded 245 GVM and surpassed the entire sports genre, which stood at 37 GVM, the TV ratings company found.

Overall, Sun TV regained top spot across all genres for week 18 of BARC All India data, pushing Sony Max to second position. Star Plus followed Sony Max in third, and Colors was the fourth most watched channel of the week.