Float Left sets sail with direct-to-consumer streaming


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Editor

| 16 May 2016




TV app development and engagement technology provider Float Left has launched a new solution designed to give content publishers a competitive advantage in launching direct-to-consumer video streaming.



Float 16 May 2016With its new Flicast product, Float Left says that it is using its experience of building custom, multi-platform video applications for media and entertainment companies to deliver a single, ‘comprehensive’ streaming offering.

Flicast comprises an end-to-end solution that enables immersive video experiences to be launched across major connected devices such as Roku, Apple TV, iOS, Amazon Fire TV, Android TV and Mobile, XBOX, Samsung and LG Smart TV and Opera TV.

By pairing a customisable and unified UX with a cloud-based content discovery platform, Flicast is said to be able to allow customers to gain a competitive edge by driving viewer engagement and increasing the value proposition of video offerings. Flicast is said to be fully compatible with TV everywhere, SVOD, AVOD, and TVOD services and is designed to integrate with a client’s existing back-end video infrastructure. It also has the ability to increase content discovery through recommendations, watch-lists, cross-device resume, ratings, browse and history.

“With the number of streaming video services growing every day, consumers are overwhelmed with choice,” remarked Float Left CEO, Tom Schaeffer. “Content publishers have been struggling to figure out how to keep viewers engaged, drive loyalty, and remain competitive. We developed Flicast to not only help brands reach their audience across the connected ecosystem, but also to engage and retain their viewers through innovative personalised experiences.”