VUBIQUITY to bundle Utomik gaming content


Details

Michelle Clancy

| 17 May 2016




VUBIQUITY will be the exclusive global B2B commercial distributor for Utomik, the unlimited gaming monthly subscription service.



utomikUtomik offers users unlimited play with access to hundreds of popular and classic PC games.

The partnership marks VUBIQUITY’s first major foray into the $32 billion PC gaming industry and will provide broadband distributors with unfettered access to the new market.

For Utomik, the deal provides potential to gain new subscribers as well as to increase brand awareness, because VUBIQUITY’s affiliate partners can either bundle Utomik’s monthly service with subscription broadband packages or offer the service separately on an á la carte basis. VUBIQUITY will lead marketing and sales efforts while Utomik will continue to operate its service directly to consumers through its standalone system.

“This relationship allows our partners to capitalise on new opportunities in today’s dynamic content landscape,” said Michele Edelman, VUBIQUITY EVP, marketing and content strategy. “As the development and distribution of gaming continues to evolve, Utomik’s library of games and instant download technology combined with the broad reach of our distributors creates new and exciting opportunities for our partners and their gaming customers alike.”

“This distribution deal with VUBIQUITY enables us to unleash gaming faster and allows VUBIQUITY and its partners to add gaming to their portfolio of content and services,” added Doki Tops, founder and CEO of Utomik. “VUBIQUITY’s enterprising approach to content strategy and its wide network of distributors and broadband providers means that our service will be at the fingertips of quite literally hundreds of millions of people.”

The news comes as adoption of device-based computing, growth in demand for content, personalisation of technology and an increase in broadband availability are boosting over-the-top (OTT) video uptake, says RnRMarketResearch.