Brightcove launches new video content marketplace


Details

Joseph O'Halloran

| 18 May 2016




Leading cloud-based video service provider Brightcove is teaming with Vemba to launch a content marketplace.



bc logo stacked ondark 18 May 2016Brightcove says that is making its move due to the scarcity of premium video inventory in today’s market where customers seek access to additional video content for their own properties as well as the opportunity to generate additional revenue through distribution and syndication. Vemba provides a premium video marketplace and distribution platform which enables content owners to efficiently and transparently monetise video across all platforms with complete control over rights, economics and branding. Brightcove's enterprise media customers will have direct access to the Vemba content marketplace functionality from within the Brightcove Video Cloud solution.

The combined online video platform allows video content to be syndicated as a player, as a feed or as a file. Players can be syndicated with or without the content owner’s ad tags or monetisation sources. Content owners can also use the Vemba platform to manage direct syndication deals with other publishers, or make their content available on the public exchange with defined rights, restrictions and economics. Supported business models include: revenue share; licensed content fee; flat CPM paid to the content owner for video views; and flat CPM paid to the distributing property for ad views.

Content ingested and managed within Video Cloud can be made available privately or in the public marketplace. Brightcove customers can augment their libraries with video from leading media companies. One such customer is the Tribune Content Agency whose VP Product Management and Technology, Clayton Thomson said: “Tribune is proud to be leveraging the combined Vemba an Brightcove Video Cloud solution to help manage our video syndication. The integration of Vemba’s marketplace into Video Cloud enables us to grow our business with unparalleled efficiency.”