Viacom18 ups the ante with VOOT marketing campaign


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Rebecca Hawkes

| 18 May 2016




Viacom18 has begun an India-wide marketing campaign for its free digital video service VOOT, and unveiled the first original shows for the nascent video-on-demand (VOD) platform.



VOOTThe first two VOOT Originals are chat show Sinskari with the ‘Sanskari’ Babuji Alok Nath and TV series Chinese Bhasad. The series is written by Raahil Qaazi, co-writer of Do Dooni Chaar, and directed and produced by Saurabh Tewari.

Two more originals will follow: Badman, a mocumentary film starring Bollywood bad man Gulshan Grover, and Soadies, a sitcom tribute to the reality show Roadies, starring Baba Sehgal.

The new shows join over 17,000 hours of multi-language and multi-genre programming on the advertising-supported VOD platform.

“All our efforts have been to create the VOOT experience – both in terms of content and the product offering - that will leave our viewers addicted and therefore keep coming back for more anytime and anywhere. And that is the singular message that you will see in all our communication - you are most happy when you VOOT, but being away from VOOT will leave you restless and wanting for more!” said Gaurav Gandhi, COO, Viacom18 Digital Ventures.

Targeting India’s top six markets of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Ahmedabad, the marketing campaign features three television commercials that will be shown on all Viacom18 network channels as well as several other third-party channels in multiple languages.

VOOT is available on iOS and Android mobile platforms, as well as Internet-connected PCs.