Tata, Formula One launch VR connectivity innovation prize


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| 29 May 2016




Tata Communications is launching the 2016 F1 Connectivity Innovation challenge focusing on how virtual reality (VR) or augmented reality could be used to make Formula One more immersive for fans.



Tata F1 challenge 29 May 2016The company is the the official connectivity provider to Formula One, and the official managed connectivity supplier of the Mercedes AMG Petronas Formula One Team and the aim of the $50,000 prize is to inspire fans worldwide to harness their technical knowhow and passion for F1 racing to drive innovation in the sport through two technology challenges.

The first challenge, set by Formula One Management, calls on technology enthusiasts to develop a solution that uses VR and AR to enable fans at home to experience a Grand Prix virtually. The solution should allow fans who are not at the live event to immerse themselves into the world of F1 racing – from the pit lane and the Formula One Paddock Club to the drivers’ parade and the starting grid formation.

“We want to give as many fans as possible the opportunity to experience first-hand the thrill of a Grand Prix – and VR or AR could enable us to do just that. These technologies represent the next big innovation opportunity for the sport. In the not-too-distant future, they could enable fans to get virtually transported to a Grand Prix, complementing and enriching the race experience,” said John Morrison, chief technical officer of Formula One Management and one of the judges. The panel also includes Lewis Hamilton, David Coulthard and Martin Brundle.

The jury will pick three winners from each challenge of the F1 Connectivity Innovation Prize. The six winners will be awarded trips to the 2016 Formula 1 United States Grand Prix in October, where the jury will announce the Grand Prize winner.