ADventori opens London offices


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Editor

| 29 May 2016




As it looks to grow its UK market share, independent advertising technology start-up ADventori has expanded its operations into London.



adventori 29 MayFounded in Paris in 2009, ADventori is already a preferred vendor of the Big 5 agency groups and independent trading desks, with customers including IKEA, Nissan, L’Oréal, and Coca-Cola. The company regards itself as France’s leading independent player in data-driven creative ad serving and uses data to power real time messages delivered to specific users on any digital platform. This, says the company, means advertisers can deliver the right message to the right customer at the right time, increasing campaign performance.

Adventori says that as advertising is moving from one-to-many to one-to-one communications, the online video advertising market needs to deliver more dynamic and creative digital campaigns than ever before. It claims that its personalised campaigns have shown on average over 30% increase in performance compared with static campaigns.

Will Bishop has been appointed as UK country manager to lead the UK team and expand operations in the country. Bishop brings industry experience to the team with over 10 years of working at MSN, AOL and Factory Media. Most recently, he helmed the sales teams at Specific Media.

Commenting on his appointment at Adventori, Bishop said: “I am delighted to have joined such a fantastic team at such an important time in our industry. Over the past few years we have seen a huge rise in programmatic, with advertisers using the vast amount of data at their disposal to identify potential customers. However, we are still seeing generic ads placed in front of users, causing a concerning disconnect between the creative used and the information we have at our disposal. It’s our mission to help brands and agencies bring the soul back into digital advertising by enabling more creative, personalised campaigns than ever before.”