Tigo presses Play in Paraguay


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Juan Fernandez Gonzalez

| 31 May 2016




Millicom has launched the video-on-demand (VOD) and streaming platform Tigo Play in Paraguay, targeting on-the-go video consumption.



tigo play guatemalaAfter premiering the service in Latin America by launching in Guatemala in April, Millicom has now introduced Tigo Play to Paraguay. The platform, which cannot be subscribed to as a stand-alone service, is offered for free for Tigo Star pay-TV subscribers.

Tigo Play targets connected and mobile devices with a VOD catalogue and live programming from AXN, Cinemax Go, E! Now, Fox Play, Fox Play+, ESPN Play, HBO Go, History Play and Canal Sony.

Millicom’s LATAM strategy is to offer over-the-top (OTT) and mobile services to increase data consumption. Indeed, Tigo Play’s launch in Paraguay arrives a month after the telco started offering 4G in the country.

Costa Rica will be the next territory to welcome Tigo Play, but Millicom also plans to launch the VOD service in Bolivia, Colombia, El Salvador and Honduras.