Ericsson launches MediaFirst Video Delivery


Details

Michelle Clancy

| 31 May 2016




ericsson broadcast media services 31 May 2016 Ericsson has launched its MediaFirst Video Delivery solution, the latest addition to its MediaFirst portfolio, following the launch of the Video Processing option in April.



Ericsson iptv remote 1 31 May 2016The modular video distribution platform enables service providers and broadcasters to enhance the distribution of managed video services to mobile devices. It uses content delivery network (CDN) technology to deliver adaptive live TV, video-on-demand (VOD) and cloud DVR/time-shifted content, so that IPTV, cable and mobile operators can handle both managed and unmanaged content.

“Developing innovative approaches to video delivery and the ability to focus on improving content experiences for our customers are key outcomes from our partnership with Ericsson,” said Gary Traver, head of media engineering, Telstra.

“Together we have delivered the world's first live stadium trial of LTE Broadcast. Components of the Ericsson's TV portfolio have enabled us to better optimise our network for video, and provided agile CDN capacity in anticipation of our customers rising video consumption. We will be watching closely the next evolution of these technologies in the MediaFirst Video Delivery solution.”

Other features include origin packagers with Multi-DRM support, optimised CDN selection, co-located cache capabilities and access to Ericsson's Unified Delivery Network, a growing network of operator and partner CDNs.

“With ever increasing volumes of video traffic being consumed, operators require complete content visibility and control throughout the entire delivery chain in order to differentiate their multiscreen OTT services,” added Carlos Gonzalez, head of media delivery at Ericsson.

“Mobile video traffic is forecast to grow by around 55% annually through to 2021, when it should account for over two-thirds of all mobile data traffic. This underlines the need for next-generation cloud based solutions to deliver a superior performance. Through Ericsson MediaFirst Video Delivery, we are enabling our customers to deliver seamless video across all networks and devices and radically enhance the quality of the video experience.”