Viacom furthers glo-cal strategy with Italian-Spanish format


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Juan Fernandez Gonzalez

| 02 June 2016




Viacom is taking Comedy Central News (CCN) onto Spanish TV following success in Italy, thus furthering its strategy of developing content for both global and local audiences (glo-cal).



comedy central newsCCN is set to premiere on Monday 6 June on Comedy Central’s prime time slot, and will see 25 episodes air Monday through Friday.

Presented by Antonio Castelo, the ten-minute format looks to present a humorous and satirical view of current events.

Originally produced by Comedy Central in Italy, where it has had two successful seasons, the show has been adapted for the Spanish audience in collaboration with El Terrat. Comedians such as Eva Cabezas, Miguel Iríbar and Luis Fabra will join Antonio Castelo during the shows.

After coining the glo-cal term with the production of MTV Super Shore, Viacom has been expanding this strategy, looking to design shows that can work for the same type of audiences in different parts of the world.

Viacom has also announced the production of five local versions of Ridiculousness.