Liberty Global Horizon goes with Flow in C&W video division rebrand


Details

Juan Fernandez Gonzalez

| 02 June 2016




Cable & Wireless has announced the rebranding of Flow, its advanced video services (AVS), into Horizon from Flow, following the company’s buyout by Liberty Global.



cable and wirelessCable & Wireless will start rolling out Horizon from Flow in Jamaica and across its other Caribbean markets in the coming months.

The new brand has been unveiled two weeks after it was announced Liberty Global concluded the $7.4 billion deal to acquire Flow’s parent company, Cable and Wireless.

Horizon from Flow will continue offering video-on-demand (VOD) content and features including rewinding live TV and the cloud personal video recorder (PVR).

“At Flow we understand that our customers demand a convenient, personalised TV experience that fits their lifestyle,” said Niall Merry, CWC’s chief commercial officer. “Now that we are a part of the Liberty Global family, we have an opportunity to bring even more benefits and enhancements to our product and services. We are aligning ourselves with a leader of innovative video entertainment”.

The rebranding will not affect any of Flow’s already existing features. As Merry noted, it’s more about “letting customers know that there is much more to come”.