Tubular Labs raises $10MN in funding


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Michelle Clancy

| 02 June 2016




Ad tech specialist Tubular Labs has announced a $10 million financing round, led by Marker LLC.



tubularThe investment brings the company’s total funding to date to $31 million. Tubular Labs previously raised $21 million from FirstMark Capital, Canaan Partners, Lerer Hippeau Ventures, SV Angel and others.

“Our goal since the beginning has been to help brands and publishers grow their online audiences,” said Rob Gabel, CEO and founder of Tubular Labs. “Today, with more than 55,000 publishers generating over 99 billion monthly video views, online video has reached critical scale. What's missing is monetisation of branded content. We’re thrilled to partner with Marker and will use this new funding to expand our offerings, enabling publishers to effectively prospect, pitch and report on branded content.”

“Tubular is a pioneer and the clear market leader in a rapidly growing, increasingly diverse and critical online video industry,” said Rick Scanlon, co-founder and partner at Marker. “Over the last three years, the company developed a solution that tracks more than two billion videos across 30 social platforms, its customer base has grown by more than ten times and it is now considered the standard in cross-platform video intelligence.”

The news dovetails with the company’s launch of its Media Property Rankings. They allow major media companies to see their total monthly views across all online video properties, ranked against their competitors. Buzzfeed topped the list with 4.7 billion views in April across 94 online video publishers. Time Warner ranked No 2 with 2.2 billion April views across 148 online video publishers, while Walt Disney, Comcast and The LADBible rounded out the top five.