CTC Media taps VSN for media management

Juan Fernandez Gonzalez
| 29 June 2016

The media asset management (MAM) and business process management (BPM) modules of Spain’s VSN are being employed by Russian company CTC Media.

vsnexplorerLooking for a flexible tool that allows automation of the production chain and development of cross-functional processes between the four television channels that it owns, CTC Media selected the VSNEXPLORER solution, which has been already installed VSN’s local partner Program Logistics.

The Russian company, which owns the TV channels CTC, Domashniy, Che and CTC Love, as well as Channel 31 in Kazakhstan, is one of the leading media companies in Russia regarding content production and distribution.

“VSNEXPLORER MAM system is one of the very successful examples of how information technology can be really helpful for television,” said Stanislav Grushenko, head of maintenance of information systems and project manager, CTC Media. “This project allowed us to achieve a highest level of reliability in operation of the key systems and processes, contributed to create additional synergies and increased productivity.”

‘VSN has achieved important milestones in the Russian market so far and this project for CTC Media is without a doubt one of the most important ones that we have developed in this country,” added Roberto Pascual, sales director for the EMEA region, VSN.