Micromax smartphones to showcase Eros Now content

Rebecca Hawkes
| 29 June 2016

India’s largest smartphone manufacturer Micromax is bundling Eros International’s over-the-top (OTT) digital platform Eros Now on its latest digital devices.

micromaxThe deal will see Eros’ library of Bollywood movies, music, originals and regional content available via a pre-installed app on smartphones in Micromax’s 150,000 retail outlets in India.

“We are extremely pleased to partner with Micromax to offer our collection of movies, music and more. With this partnership we will be expanding our ability to provide entertainment on-the-go, anywhere and anytime to Micromax’s new acquisition of 3.5 million users every month and also their existing base of more than 30 million connected users. Joining forces with one of the world’s leading smartphone manufacturers provide us with another opportunity for exponential growth and customer reach,” said Rishika Lulla Singh, CEO, Eros Digital.

Micromax Informatics’ co-founder Vikas Jain added: “We are extremely excited about this partnership, as it promises to make the digital content from cinema, movies and videos available to our urban and rural customers. Beyond urban cities in India, Micromax has found mobile internet to be one of the most favoured connectivity options in rural cities. This tie up helps us to enhance the experience for our customers beyond hardware specifications. The rich content library of Eros Now promises to become a part of the daily digital consumption of our customers.”

Subscriptions to the Eros Now video-on-demand (VOD) service range from one month to one year.