Pay-TV is no longer VTR’s largest operation in Chile in terms of subscriber numbers, as its broadband business has taken the lead, preparing the ground for Horizon TV’s appearance later this year.

vtr coloresThe Liberty Global company has reported 24,000 net additions during Q2 2016, as it keeps losing ground to competitors, despite leading Chile’s pay-TV market.

On the back of new activity, such as the recently-launched video-on-demand (VOD) service, VTR reports the “highest quarterly customer growth on record, accompanied by the addition of 37,000 RGUs during the quarter”.

But VTR’s position in the Chilean market is not as strong as it has been in the past, as Telefónica’s Movistar TV and AT&T’s DirecTV are gaining more subscribers. In fact, as shown in previous reports, VTR’s share is around 34%, while three years ago it exceeded 40%.

Still, the operator is satisfied with its progress. “Product development is in full-swing at VTR with a focus on innovation, having begun roll-out of our Connect Box router in July 2016, officially launched our dedicated B2B SOHO product offering, and next-generation video-on-demand user interface keeps gaining traction,” stated the company in the Q2 2016 report.

Before the year end, it’s expected that Liberty Global will start deploying the IPTV, cloud-based service Horizon TV.