Ultra HDTV will bring the best viewing experience possible to consumers, with unmatched video quality and greatly improved audio quality coming soon. However producing and transmitting UHD content adds an order of magnitude to the overall cost for broadcasters and service providers. As a result Ultra HDTV raises the bar for revenue security even higher than it was already, adding further value so that illegal redistribution of UHD on-demand and live content has an even bigger financial impact on content providers and operators.