Content delivery technology company Edgeware has been picked by Hong Kong’s PCCW to deliver 4K video-on-demand (VOD) content to its nowTV, now Player app and ViuTV services.
The content streams are being delivered simultaneously to PCCW’s IPTV pay-TV service nowTV, its catch-up app and its free-to-air, over-the-top (OTT) HD service ViuTV, over a single dedicated delivery network using Edgeware’s TV Delivery Server technology.

By deploying server hardware designed solely for the delivery of TV services rather than generic cache servers modified for video, PCCW can deliver ultra HD (UHD) content with no additional resources or power, giving audiences a quality TV experience without glitches, buffering or delays, the companies said in a statement.

“Our viewers’ experience is paramount, especially for live- streamed content. IP-delivered content should be in sync with the same content being broadcast traditionally. By using Edgeware’s Delivery Server platform we can limit any delays, even when distributing 4K content,” said Keith Huang, VP product management, technology and operations, PCCW.

Edgeware’s CEO Joachim Roos added: “Edgeware’s TV Delivery system is so well suited to deliver 4K IPTV services because of the scalability of the infrastructure. UHD resolutions do take up more bandwidth within the network but the beauty is that the system doesn’t need any additional adjustments because our technology is specifically designed for the delivery of TV services. This means we can easily deliver an amazing TV experience for our customers’ viewers – live or on demand – no matter the resolution.”