Asian Vision Cable opts for Paywizard
Details
Rebecca Hawkes
| 07 November 2016

Philippines pay-TV company Asian Vision Cable has selected the Paywizard Agile platform for its customer relationship management (CRM).

The platform will allow the cable company to build a single customer view and bring together data from each of the operator’s individual business divisions to create a unified subscriber database. It can then align its business model and create a single set of offers and discounts.

“We needed a solution that was able to provide us with data and insights on our entire subscriber base, across multiple territories in Southern Luzon regions, explains Pipes Vince III, chief operating officer, Asian Vision Cable.

“With a combination of insight, expertise and next-generation technology from Paywizard, we will be able to hone our approach to subscriber management and improve strategic marketing campaigns – to ultimately achieve a consistently positive customer experience, win new subscribers and produce greater profitability.”

The companies say with the new CRM technology, resources will be used more efficiently and reports can be generated more effectively. The data can also be used to understand the reception to specific packages or subscription offers by various customer segments.

Debbie Leishman, chief operating officer, Paywizard, added: “We’ve been seeing great momentum in the Philippines and across Southeast Asia from service providers looking to comprehensively streamline and enhance their existing subscription, CRM and billing services. In a region that has traditionally had a very manual approach to managing TV subscription packages, our platform is providing Asian Vision Cable and others with the tools needed to make process more efficient while building loyalty and more effectively targeting prospects.”