SPN India brings the music with Sony Rox HD
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Rebecca Hawkes
| 18 January 2017

Sony Pictures Networks (SPN) India has unveiled youth-focused Sony Rox HD, a contemporary Hindi music channel.

This second music channel from SPN will offer the latest Hindi film music in HD with Dolby Audio, via direct-to-home (DTH) and digital cable platforms including Tata Sky, Fastway, In Cable and UCN.

“In the last few years, as a network, we have been growing aggressively. We have been launching more channels and expanding our portfolio in all the genres. When we launched Sony Mix, that was the first time we were getting into Bollywood music. Six months post the launch, Mix has become the number one channel in the Hindi music space,” said NP Singh, CEO, SPN India.

“Building on this gratifying experience, we decided to launch Hindi music super premium channel which is youth focused and which will offer you good quality video, ie 1080i with Dolby Audio. I am confident that Sony Rox HD too will be the leader in the Hindi music space.”

The launch event in Mumbai featured a special performance by the first two ROX original artists, and was streamed on SPN’s Facebook page.

SPN’s senior EVP and business head, Hindi movies and music cluster, Neeraj Vyas, added: “A youth-focused contemporary Hindi music channel, Sony Rox HD’s music content and programming initiatives will make it the leading hangout destination on television for 15-21-year-olds. We are a ‘true-blue HD Hindi music channel’, ensuring our viewers enjoy music that looks good, sounds great and feels awesome.”