Rishtey Cineplex brings Hindi films to US
Details
Michelle Clancy
| 25 January 2017

Viacom18 has launched Rishtey Cineplex in the US, using the CLOUDPORT platform from Amagi.

The Hindi movie channel, which airs Bollywood movies and Hindi-dubbed South Indian movies, is part of a growing bouquet of offerings from the Indian media and entertainment conglomerate Viacom18, a joint-venture between Viacom and India-based TV18 network.

“Indian films are a powerful and popular medium of entertainment globally,” said Sudhanshu Vats, group CEO at Viacom18. “Launching Rishtey Cineplex helps us ride the wave of inherent relationship between the expatriate Indian population and the sense of cultural inclusivity that our films evoke. Associating with Amagi, we are enhancing our footprint across the US market, cementing the same home connection our network has built for viewers here.”

CLOUDPORT is a cloud-based managed services platform, offering advanced automation, and built-in transparency for TV networks to run and control their broadcast operations, 24x7 from any remote location. For Viacom18, Amagi architected the entire broadcast workflow — from content preparation to storage and archival, playlist management and scheduling, graphics insertion, hosted playout, last mile fibre delivery and 24x7 monitoring.

“Adopting new-age technology and giving our viewers a heightened viewing experience have always been key focus areas of our organisation,” said Raj Nayak, CEO, Hindi Mass Entertainment at Viacom18. “With the help of Amagi's state-of-the-art technology, Rishtey Cineplex's enviable movie library will come alive for all of our viewers residing in the US It will also help in streamlining the broadcast operations workflow, thereby increasing efficiency.”