Pay-TV stumbles throughout Latin America
Details
Juan Fernandez Gonzalez
| 28 January 2017

For the first time in years, pay-TV subs in LATAM are set to decrease, according to the Latin American Multichannel Advertising Council (LAMAC).


By the end of 2017, 111.56 million Latin Americans will have access to pay-TV, compared with 112.17 in December 2016, according to LAMAC's*recently published figures.

With Brazil expected to continue reporting falls in subs throughout the year, Mexico will also stagnate, according to LAMAC’s report. Latin America’s largest pay-TV market*will end 2017 with 30.4 million people with access to pay-TV, less than the 30.79 million that did so by the end of 2016. As population is also set to increase, the service’s penetration will decrease from the current 55.95% to 55.03%.

However, other leading markets in LATAM will experience growth during 2017. Colombia will exceed the 17-million barrier at some point, reaching an 88.25% penetration rate and strengthening its position as Latin America’s most mature market.

Argentina (12.08 million people with access to pay-TV and 82.98% penetration rate) and Chile (5.6 million and 77.91%) will also see growing figures, but not strong enough to drive the region’s digits.