Bollywood goes to Africa as Zee launches on Kwesé TV
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Rebecca Hawkes
| 31 January 2017

Indian entertainment channels Zee Bollymovies and Zee Bollynova are being added to Econet Media’s just-launched African pay-TV platform Kwesé TV.

Zee Bollymovies offers round-the-clock Bollywood entertainment, with films and TV series, while Zee Bollynova’s general entertainment programming showcases telenovelas and food shows.

“As a new African broadcaster we want to ensure that our viewers have access to a diverse content offering that cuts across all programming genres. There is a strong appetite for premium Bollywood content on the continent, thus we are proud to offer these impressive channels on line-up as they provide engaging TV for the whole family to enjoy,” said Joseph Hundah, president and group CEO, Econet Media.

Zee TV Africa CEO Harish Goyal (pictured) said: “Zee is continuously striving to make further in-roads into the African continent. We have packaged our latest offerings, Zee Bollymovies and Zee Bollynova with content adapted to suit the African viewer. Both channels are customised and dubbed in English.”

The channels will be available to viewers through Kwesé’s multi-platform offering, which includes linear TV, mobile app and Web streaming services delivered to any screen.

The Indian broadcaster’s channels Zee World and Zee Magic, which are already available in – and customised for – Africa, have been “warmly received by viewers” since their launch in 2015, according to ZEE CEO International Broadcast Business Amit Goenka. This, he said, encouraged Zee to further expand its reach in Africa.