A+E refreshes true-crime programming
Details
Michelle Clancy
| 03 February 2017

Content provider A+E Networks is giving a spruce to its flagship Crime + Investigation series, featuring new positioning, an updated on-air look, and enhanced programming strategy.

The global refresh will begin with the UK, and the company claims that the result will be that it has a clearer positioning and a more contemporary look and feel.

“Crime + Investigation has long taken a unique and intelligent approach to the true-crime genre. We do what we do because truth is worth pursuing - through powerful storytelling across multiple platforms.” explained Amanda Hill, CMO, A+E Networks. “We made some brave decisions with our channel partners on logo design, imagery, use of typography and brand spots. The result is a distinctive, modern package about which we are all hugely proud and which we know viewers will enthusiastically embrace.”

There are 120,000 cold cases in America, and only 1% will ever be solved. As part of the refresh, the channel will unveil 250 new hours of real crime stories, allowing viewers to join detectives and distraught family members in their pursuit of truth. The line-up, to be announced later in Q1, will feature programming focused on CI themes as whodunits, active and epic investigations, and transformative stories. Headlining the line-up is the return of the genre-defining, Emmy-nominated true crime series Cold Case Files with an all-new production narrated by award-winning actor and humanitarian Danny Glover.

“Crime + Investigation has a fiercely loyal and passionate fan base worldwide,” said Patrick Vien, executive MD, International, A+E Networks. “We are thrilled to unveil this evolved vision which will help us to continue elevating the crime genre with thought-provoking, investigative storytelling driven by human ingenuity. Paired with significant investment in original programming, we are confident that CI will reach new heights as we bring both core fans and new audiences even deeper into some of the most galvanising investigations of our time.”