CBS Sports Digital to acquire Scout Media
Details
Michelle Clancy
| 03 February 2017

Bolstering the broadcast giant’s offer in a cut-throat business, Scout Media is to become part of CBS Sports Digital’s multi-platform offerings.

The current bouquet includes CBSSports.comand, the CBS Sports apps for mobile and connected TV devices, as well as 247Sports, MaxPreps, CBS Sports fantasy games and SportsLine. Also, Scout’s team-focused and recruiting coverage will complement 247Sports’ existing network of college and pro team sites, and its subscription recruiting information services.

“We are very pleased to bring Scout Media into the CBS Sports Digital family and add their portfolio of team coverage to our premium, team-focused content offerings driven by 247Sports,” said Jeffrey Gerttula, SVP and GM, CBS Sports Digital. “This acquisition will fit perfectly into our goal to provide engaging content, from the national to the team level, for sports fans, and will enable us to deliver more value to individual team fan bases across all screens and devices, as well as create exciting cross-platform advertising opportunities.”

CBS Sports Digital ended 2016 as the fastest-growing top ten digital sports property, according to measurement firm comScore, with 247Sports driving 43% growth over 2015 in average monthly uniques. CBS Sports Digital acquired 247Sports in January 2016, following a partnership that began in 2013 to integrate 247Sports’ premium football and basketball recruiting content into CBS Sports coverage* across digital platforms.

“Our robust, team-focused model, featuring a deep roster of national and regional insiders and analysts, will now be even stronger with the addition of Scout,” said Shannon Terry, founder and CEO of 247Sports. “Scout’s talented group of publishers and highly engaging, team-specific content will be a significant asset as we continue to grow and expand our audience of passionate fans and deliver a more extensive product offering to our members.”