Univision to stream Mexican football on Facebook Live
Details
Juan Fernandez Gonzalez
| 15 February 2017

Univision is to live stream selected matches from Univision Deportes’ Liga MX portfolio directly to fans in English via Facebook Live this season.

Kicking off on 18 February, fans can stream the most watched football league in the US in real-time on the Univision Deportes Facebook Page and via Facebook’s Video tab.

The Mexican football league consistently attracts more viewers than all other soccer properties, including the English Premier League.

“Univision’s unparalleled soccer productions and coverage have always garnered great engagement from not only Spanish-speaking viewers, but English-speaking fans as well. Our Facebook partnership is an exciting opportunity for these fans to experience this great soccer in the language of their choice,” said Tonia O’Connor, chief commercial officer and president of content distribution, Univision.

“TV options have evolved from broadcast to cable to SVOD. Now Facebook represents the next wave of TV and, given its scale, they are an ideal partner to distribute our Liga MX matches in English,” she added.

Under the terms of the agreement, Univision Deportes will stream 46 Liga MX matches in 2017 via Facebook Live, including play-off games.

“This move enables Facebook’s passionate community of soccer fans to watch, share, talk about and react to one of the sport’s most exciting leagues – all in one location. We are also committed to supporting Univision Deportes as it explores innovative ways to complement its television broadcasts,” said Dan Reed, head of global sports partnerships, Facebook.

“Now Facebook will bring the passionate and loyal fans of the most-watched soccer league in the US their favourite matches to its Facebook Live platform, where Univision Deportes can also be the first to engage a new, dedicated audience in today’s mobile and connected world,” added Juan Carlos Rodriguez, president of Univision Deportes.