National Geographic updates licensing portal for 4K
Details
Michelle Clancy
| 15 February 2017

National Geographic Creative has upgraded its Wazee Digital-powered licensing portal to support Ultra HD content transcoding and delivery to its customers.

Content creators, filmmakers and documentarians can use NatGeoCreative.com to transcode and fulfil 4K content automatically.

"More and more of our filmmakers are creating 4K content," said Alice Keating, senior vice president, National Geographic Creative. “The demand for that footage continues to grow as major entertainment companies, brands and ad agencies look for the best-possible video content they can get for their projects. With this enhancement, portal customers who search for footage in National Geographic's motion collection can now download higher-quality content in the proper format that meets the needs of their project."

Since 2006 National Geographic has relied on Wazee Digital Core, the company's media asset management system built specifically for the cloud, to store and manage its video content. Wazee Digital Commerce, a solution powered by Core, has powered the portal through which buyers search the National Geographic library and view and/or licence the footage. Prior to the 4K upgrade, automatic fulfilment was limited to HD or SD content only. With the 4K upgrade, National Geographic portal users can now order, transcode and download true 4K content directly from the portal.

"Granting direct access to 4K video will allow National Geographic Creative customers to use some of the highest quality content for their films, documentaries, brand campaigns, and other projects, which will improve the overall quality of the productions and the time it takes to complete them," said Greg Loose, CTO of Wazee Digital. "True 4K transcode and fulfilment from a video portal is rare, if not unprecedented, and it's been gratifying to work with a partner like National Geographic Creative to make it happen."