Comcast casts the Oscars in immersive TV
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Michelle Clancy
| 15 February 2017

Comcast, ABC Television and the Academy of Motion Picture Arts and Sciences will again partner to create an immersive The Oscars television viewing experience for Xfinity X1 customers.

This year’s entry will include more than 1,500 hours of content, as well as live streams of backstage activity and the red carpet, interactive voice commands and enhanced extras.

“This year’s The Oscars experience is another example of X1 enabling us to collaborate with content partners to build innovative and immersive viewing experiences around their programming,” said Daniel Spinosa, GM of movies, pay-per-view and commerce, Comcast Cable. “The Oscars is an iconic and beloved event watched by millions of Americans across the country and we’re excited to further expand our partnership with ABC and the Academy to enhance the experience for X1 customers.”

In 2016, X1 customers had access to a similar collection of content and the 88th Oscars telecast saw a 39% ratings lift in Comcast households over non-Comcast households.

“Last year, Xfinity X1 delivered a fantastic The Oscars experience for fans before, during and after the Oscar telecast,” said Justin Connolly, executive vice president, Disney and ESPN Networks affiliate sales and marketing. “Working together with Comcast and the Academy, we’re able to deliver an even more immersive, interactive environment across a variety of platforms that movie fans will love.”

The day after the show, the full 89th Oscars ceremony will be available to watch on demand.