NAB 2017: Triveni Digital to debut ATSC 3.0 broadcast starter kits
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Michelle Clancy
| 26 February 2017

Triveni Digital has announced a series of ATSC 3.0 starter kits designed to bring broadcasters up to speed with the new broadcast television standard in a real-world environment.


The starter kits will be rolled out at NAB 2017, and will encompass everything from file-based monitoring to live encoding and over-the-air transmission options, leveraging Triveni Digital's GuideBuilder XM signalling and announcement generator, ROUTE/MMTP encoder and StreamScope XM MT service quality assurance system, along with third-party technology from trusted ecosystem partners.

"The ATSC 3.0 standard is on the verge of completion, which will provide broadcasters with a wide range of benefits based on the ability to comprehensively distribute a hybrid mix of broadcast and broadband IP content to fixed and mobile receivers for the very first time," said Ralph Bachofen, vice president of sales and marketing at Triveni Digital.*

“It will also require a steep learning curve for broadcasters. Joining forces with other technology leaders, we're excited to offer broadcasters complete ATSC 3.0 solutions for various needs, from file-based monitoring to over-the-air reception. Becoming familiar with the new standard now, in their own facilities, broadcasters can ensure the transition is fast and smooth."

The starter kits will be available in several options to meet broadcasters' unique infrastructure requirements and knowledge of the ATSC 3.0 standard. The entry-level package includes Triveni Digital's StreamScope XM MT, without any physical inputs, for file-based analysis. Using this solution, broadcasters can gain greater insight into the physical structure of ATSC 3.0.

Option two expands upon the entry-level package by including Triveni Digital's GuideBuilder XM, ROUTE/MMTP encoder and a live source simulator. More advanced starter kits will feature additional elements of the ATSC 3.0 workflow such as encoding, packaging, modulation, gateways and exciters from third-party technology partners.

The implementation of the next-generation ATSC 3.0 broadcast standard is expected to bring significant advantages to medium- and large-market television stations in the US, including more ad revenue, television viewership and management of digital competition.

A recent BIA/Kelsey report examining the conversion to the ATSC 3.0 standard from a business perspective concluded that larger stations that were considering implementing the ATSC 3.0 standard would be recouped within three years.

“ATSC 3.0 will change the business of broadcasting into a next generation wireless communications business,” said Mark Fratrik, chief economist and SVP, BIA/Kelsey.

“This new technology will give broadcasters the ability to pursue multiple new business models, which will significantly diversify their current revenue mix.”