¡Hola! TV expands in-house production across the Americas
Details
Juan Fernandez Gonzalez
| 04 March 2017

Atresmedia’s ¡Hola! TV has launched a new original production through which it aims to gain more daily traction across Latin America and the US Hispanics.


Premiering on 6 March, La Hora ¡HOLA! forms part of a new and renovated prime time with a show that features special guests, exclusive interviews and daily news, presented with the positive human focus for which the channel is known.

Hosted by the Colombian journalist Natasha Cheij, the new show aims to conquer the central time-slot of prime time, which was formerly occupied by the programmes Mundo ¡HOLA! and ¡HOLA! Diario.

With more premieres scheduled during March, La Hora ¡HOLA! joins Un Nuevo Look Para Una Nueva Vida, Íconos and Domingo de Maratones for a powerful line-up during women’s month.

With the presence of all Spanish-speaking countries and the US Hispanic market, the pay-TV network, a partnership between Atresmedia Internacional and the magazine ¡HOLA!, has managed to reach over 20 million homes since it was launched three years ago.

In-house content is one of the main focuses of ¡Hola! TV’s expansive strategy across*the region*the region. According to its CEO, Ignacio Sanz de Acedo, the network intends to create and produce 100% of its line-up.