Goldbach selects AppNexus supply side platform
Details
Michelle Clancy
| 06 March 2017

AppNexus’ supply side platform (SSP) has been selected and deployed by multiscreen advertising specialist Goldbach Digital Services to help monetise independent publishers’ digital video inventory in the German, Swiss and Austrian markets.

The alliance brings AppNexus’ video marketplace demand together with Goldbach’s premium video publishers to ensure advertisers and marketers reach target audiences across web, app and IPTV devices in high quality environments.

“Consumers are cutting their cords and replacing linear television with connected devices,” said Eric Hoffert, SVP video technology, AppNexus. “Advertisers need technology to easily reach these audiences wherever they like to view content. By partnering with quality video inventory providers like Goldbach, we’re able to provide advertisers greater reach, addressability and engagement at a fraction of the cost of TV.”

“AppNexus’ open platform and universal video monetisation solution allows effortless integration with Goldbach’s data assets and the ability to manage multiple types of ad requests,” added Tino Burkhalter, CTO, Goldbach. “This enables us to more easily address fragmentation challenges for video across devices, CMS solutions, SDKs and formats to offer uniform monetisation. We’re able to maximise video revenue for publishers while minimising operational effort, which we couldn’t find with other platforms.”

Goldbach’s inventory is available to media buyers on AppNexus. Formats supported include instream (pre-, mid-, and post-roll) and outstream video for desktop and mobile across VAST and VPAID interface standards. AppNexus’ solution improves user experience by combating latency and enhancing data-driven targeting and relevancy.