ICFLIX-Orange partnership brings entertainment to mobile customers in Egypt
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Joseph O'Halloran
| 06 March 2017

One of the leading online streaming services in the Middle East and North Africa, ICFLIX, has formed a strategic partnership with Orange to bring original productions to the latter’s mobile customers in Egypt.

The deal will give Orange Egypt customers access to collection of digital content that includes Jazwood (Arabic) blockbuster movies and TV series as well as award-winning Hollywood titles and Bollywood classics, documentaries and children’s entertainment.

“The strategic partnership will offer mobile customers a value-for-money entertainment experience, allowing them to binge-watch TV series or stream their favourite movies on their smart phones, through a simple subscription process,” said Amine Lalami, chief commercial officer, ICFLIX. “This will give customers the freedom to choose, when, where and how they watch their favourite movie or TV series.”

Added Orange Egypt chief commercial officer Ashraf Halim: “Orange is always keen on providing a unique experience to its customers to best meet their needs by reinventing the customer relationship and enriching their daily experience. Orange will continue on the path of providing products and services that fulfil customers’ needs as it considers their convenience and satisfaction a top priority.”