Meetinghouse beefs up exec team to drive digital production and strategy
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Editor
| 06 March 2017

Ramping up its focus on non-linear brand building, UK indie Meetinghouse Productions has appointed Bryan Odom to the newly created role of vice president of digital strategy and production.

The full-service TV production company and digital content studio specialises in comedy programming, IP creation, and international co-production models. Meetinghouse’s digital brands include short-form comedy portal Chuckler.com, and viral video clip series Almost Genius. Meetinghouse also curates ‘the best of dumb’ on the Web in TV property-turned-online-phenomenon World's Dumbest. The 198-hour World’s Dumbest linear catalogue is distributed by Meetinghouse and Turner International.

The company believes that under Odom — whose past also includes senior production roles at Pilgrim Studios and Nash Entertainment, where he worked on a slate of high-profile shows for History Channel, Spike and truTV — its studios in NYC and LA will develop, produce and distribute original digital content which can migrate to linear TV and international distribution. Odom will also oversee content for original comedy sites Chuckler.com, and Almost Genius and World’s Dumbest on Facebook and YouTube.

Commenting on the appointment, Jason Cilo, president of Meetinghouse Productions, said: “Like Meetinghouse, Bryan has great experience in both regular TV and digital content, and particularly in the intersection between both. For us, both markets share the same creative heart and spark, but they obviously need to be approached differently. We’ve established ourselves in the traditional TV-production business, and we’ve had some great success doing the same with our digital efforts. Now we want to take those brands up a level, and we need a strong digital strategy to achieve that. Bryan has the skills to help us amplify what we're already doing and push us in new directions he thinks are smart. With his help, we intend to build a sustainable linear/digital model that will give all of our content the best chance of success.”