HITN debuts fresh thematic programming blocks
Details
Gabriel Miramar-Garcia
| 07 March 2017

HITN has launched a new programming strategy based on thematic blocks dedicated to topics such as health, science and technology, natural history and children’s content.

The Spanish-language network provides educational and entertainment programming to more than 44 million households around the United States, and will roll out the content strategy with Vida y Salud TV, a daily block designed to promote good health and wellbeing among US Hispanic audiences, hosted by Dr Aliza, creator of the popular website VidaySalud.com.

“The new programming block is a unique space with the potential to have a positive impact on health in our community,” said Guillermo Sierra, head of Television and Digital Services at HITN. “At HITN, we understand that Hispanic audiences need access to information to improve their health and wellbeing. We are proud of this initiative and confident that it will be well received by our viewers.”

Vida y Salud TV will start every morning with a yoga and exercise segment led by Patti Quintero and produced for HITN by the prestigious national chain of yoga studios MyYogaWorks, followed by En Forma, a vigorous cardiovascular workout. The block will also showcase carefully curated medical content, including Centro Médico, a docudrama that features recreations of real hospital cases. Viewers are drawn into the stories while learning about common illnesses, diagnostics and treatments.

“The US Hispanic population suffers disproportionately from chronic ailments such as obesity, high blood pressure, diabetes and high cholesterol,” said Aliza. “In all too many cases, these problems lead to early death and take a terrible toll on families and society. The most effective way to combat them is through prevention, by modifying certain lifestyle habits. Access to practical and timely information is a vital part of this effort.”

Other segments will offer healthful lifestyle tips, among them La Buena Vida, in which experts offer advice for leading a fuller, more healthy life, and Al Natural, starring renowned Mexican chef Alfredo Oropeza, who shares healthy recipes that are low in fat, sugar and carbs without sacrificing flavour.

Vida y Salud TV is a 360° campaign that includes access to an extensive library of television content on the VidaySalud.TV webpage, free personalised email bulletins, links to a broad catalogue of medical titles at VidaySalud.com, and live events, in addition to the new programming block on HITN.