IRIS.TV announce top management promotions
Details
Michelle Clancy
| 07 March 2017

IRIS.TV, a cloud-based personalised video programming system that allows publishers and content owners to generate more video views and engage users across all devices, has announced three top management promotions.

Christian De Gennaro has been promoted from vice president of sales to EVP; Rohan Castelino from director of business development and marketing to VP of marketing; and Ryan Pershad from sales director to director of sales and business development.

All are newly created positions reporting to Robert Bardunias, CRO and co-founder, and are based in IRIS.TV's New York headquarters.

De Gennaro was enterprise sales director at Verve Mobile before joining IRIS.TV. Castelino has been director of business development and marketing for IRIS.TV for the past year. Prior to that he worked with major media companies such as Sony Pictures Entertainment, Paramount Pictures and Illumination Entertainment. Pershad has been IRIS.TV's sales director since May 2015. Previously he was business development manager of media sales for Matomy Media Group and before that, held three positions of increasing responsibility with Ideal Media.

The company’s product suite is designed to increase video consumption and simplify operations for Web, mobile and OTT video distribution.