Time Warner brings classic cartoons to Boomerang SVOD
Details
Michelle Clancy
| 08 March 2017

Time Warner is launching a subscription video-on-demend (SVOD )service for classic animation featuring Bugs Bunny, Porky Pig, Scooby-Doo and others from the Hanna-Barbera, Looney Tunes and MGM cartoon library.

The Boomerang over-the-top (OTT) service will cost $4.99 per month or $39.99 annually, and is a partnership between Time Warner's Turner Broadcasting and Warner Bros units.

“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,” said Christina Miller, president of Cartoon Network, Boomerang and Adult Swim. “Our ongoing partnership with Warner Bros around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”

Turner, which recently launched its own OTT offering in the form of Filmstruck, will continue to distribute the Boomerang cable network.

“We are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favourites anywhere, anytime on any screen,” said Craig Hunegs, president of Business and Strategy at Warner Bros Television Group and president of Warner Bros Digital Networks. “It’s a whole new way to access Warner Bros’ storied legacy of laughs.”