Norigin Media to build smart TV apps for MTV Oy
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Editor
| 08 March 2017

Leading Finnish media and TV company MTV Oy has chosen Norigin Media to build smart TV applications on Samsung and LG connected TVs as part of its plans to launch new premium TV streaming services.

MTV Oy is Finland´s largest commercial television company and the free channels MTV3, Sub and AVA, and free online service MTV Katsomo, are popular in the country.

Norigin Media will deploy its multiscreen TV-App modules and framework to develop the custom designed applications for the broadcaster. They will be integrated directly towards MTV Oy´s over-the-top (OTT) platform, which already supports the Katsomo apps.

MTV Oy has already enjoyed success with apps for Katsomo and genres offered include varied segments of kids, sports, TV series and films that are said to be ‘uniquely’ popular within the OTT space. The streaming services from attract more than two million sessions a week and include a host of advertising-funded (AVOD) and premium content.

“MTV Oy visionary about its unique design and user experience,” remarked assistant director Jyri kylönen. “Norigin has been selected to implement the smart TV apps which requires a short deployment timeline and a very high quality user interface and experience. Norigin has deployed multiscreen apps across Europe for many years which was a key factor in us choosing them.”

Added Norigin Media CEO Ajey Anand: “Multiscreen TV App development in the 21st century is all about keeping up with devices, video, DRM and an ecosystem of platforms which change ever so often. We pride ourselves in adapting to these technologies, thus ensuring quick and quality deployment for our customers. We are most happy to start working with a leading broadcaster like MTV.”