Brazilian Carnival boosts Globo’s digital audience
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Juan Fernandez Gonzalez
| 09 March 2017

Over 3.3 million unique viewers followed the Brazilian Carnival in Rio through Globo’s streaming and online video platforms.

According to figures released by Convergecom’s TelaViva, Globo’s G1 and Globo Play registered 6.8 million videos watched during the Carnival, averaging over two videos played by each unique user.

In addition, the Globo Play app doubled its average downloads during the main week of the Carnival, which was also the first edition to be broadcast through the new HD DTT signals.

As to screens, most viewers chose computers to stream the live content, being selected as main device by 55% of users, with smartphones (39%) the second most used screen.

As for video-on-demand (VOD) content, smartphones were the preferred devices for almost seven in ten viewers.

Through both G1 and Globo Play, the Brazilian media giant delivered live broadcasts of the parades in Rio de Janeiro, Sao Paulo, Salvador and Recife, which were available nationwide for free.

The Brazilian broadcaster has lately been focusing on over-the-top (OTT) content distribution, both by launching new platforms and by adding latest video technologies, such as 4K.