MBC opens new studios in Dubai Studio City
Details
Rebecca Hawkes
| 09 March 2017

Pan-Arab network MBC has begun broadcasting from its new TV production and play-out studios in Dubai Studio City, which include a ‘social tower’ to enable live interaction with viewers.

MBC has had a presence in Dubai Studio City since 2013 through its partnership with O3 Productions, which produces and distributes drama and film content. Programmes produced at Dubai Studio City studios will primarily air on MBC1 and MBC3, the broadcaster said.

The first shows to benefit from the new studio infrastructure include Sabah Alkhair Ya Arab with Badr Zydan, Ghada Mousilli, Hani Al-Hamed and Sarah Mourad, as well as Akhbar Altase’a (9 O’Clock News Bulletin) with Suhair al-Qaisi, Hamoud Al Fayez and Ola Al Fares.

Sada Al-Mala’eb with Mustafa Al-Agha, MBC Fi Isbo’o (MBC In A Week) with Suha Nuylaty and Ali Al-Ghufaily, Badriyah with Badriyah Al-Bishr, Bil-Mokhtasar presented by Yasser Al-Amro, and Ma Lam Tarra with Ibrahim Al-Farhan will also be broadcast from the new studios.

“Today, we follow through with what we started four years ago – to enrich the region with the most creative media and entertainment content that ranges from drama productions right through to live programming,” said Ali Jaber, group TV director, MBC Group.

“Our goal is to strengthen our offerings on our various channels and platforms, offering a value-added media experience. This can only contribute towards enhancing the quality of daytime programming submitted to MBC’s channels, driving it to become on par with our primetime evening content, including those of our international branded entertainment shows that have been adapted into Arabic,” he added.

At the launch of the new studios, Amina Al Rustamani, CEO of TECOM Group, called Dubai Studio City “the ideal hub and business environment to support companies operating in the fields of film, television and music production and broadcasting in the Middle East”.