Turner Latin America updates workflow
Details
Gabriel Miramar-Garcia
| 06 May 2017

The Latin America subsidiary of broadcaster Turner has tapped Prime Focus Technologies’ CLEAR Broadcast Cloud for media resource planning.


CLEAR will support work order and supply chain management, along with end-to-end process monitoring of critical tasks, with reports and dashboards. The platform will effectively bring Turner Latin America’s ecosystem of creators, partners and customers of long and short form content onto a single system.

“We chose CLEAR for three reasons: it is cloud native, multi-platform and easy to integrate through a solid service-oriented architecture (SOA) approach,” said Luis Esparza, vice-president of technology and operations, Turner Latin America. “The industry is undergoing rapid change, and we believe Turner is uniquely qualified to lead the transformation of the media business in Latin America through our innovative thinking and ability to adapt seamlessly to a location-independent but consumer-centric model.”

Operations at Turner Latin America’s main content processing hub in Buenos Aires will be seamlessly connected with all other supply-chain locations through the CLEAR hybrid cloud architecture. This will support multi-location distributed workflows such as subtitling and dubbing, compliance mastering, promo operations, archival, playout delivery as well as schedule-driven distribution for over-the-top (OTT) and video-on-demand (VOD).

CLEAR’s interoperability feature also allows seamless integration with Aleph (software used for schedule, contract, rights and traffic management) and other applications at Turner, thereby leveraging existing investments and lowering the total cost of operations. The integrations are accomplished through CLEAR’s open APIs, providing users a with an end-to-end view of the entire distributed workflow from CLEAR.

“Optimal end-to-end workflow orchestration with work order automation across the supply chain is critical to our roadmap,” added Gabriel Basabe, technology and operations country manager, Turner Argentina.