VIVO, Vh1 partner for international award shows
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Editor
| 07 May 2017

Vh1 India is teaming with leading global smartphone brand VIVO Electronic Corp for eight of its international awards covering MTV, Billboard and the Brits ceremonies.


This association starts with the MTV Movie and TV Awards, the first of the eight events, which will air on Vh1 on 8 May. It will also cover the Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and the Brit Awards.

The 2017 MTV Movie and TV Awards will be aired exclusively on Vh1, one hour post the live show from the Shrine Auditorium in Los Angeles for Indian audiences at 6:30am on 8 May, with a prime-time repeat on the same day at 9pm.

To support its endeavours, Vh1 has launched a 360° promotional plan for the upcoming awards that it claims connects with audiences across all platforms. On-ground partners have been contracted to engage with consumers across multiple bars, spas, gyms, cafes and other sites. Vh1 will also be hosting VIVO Award Nights and VIVO Award Trivia Nights at 40 hotspots across 15 Indian cities.

“We are delighted to associate with Vh1 for their eight prestigious international awards," said Vivo India CMO Vivek Zhang. “As a leading smartphone brand, we constantly strive to come up with delightful associations to strike a chord with our target audience that is youth. Vh1 is one of the most popular music channels and enjoys influential viewership among youth in India. We are glad to know that Vh1 is also taking special initiative to promote the awards on a wide scale, including on ground activations, and we believe it is a splendid opportunity for us to strengthen our customer connect."

Added Ferzad Palia, head of English and youth entertainment at Vh1 parent Viacom18: “International awards on Vh1 have always received an overwhelming response among the Indian audience; this has been seen through the viewership as well as conversations on our digital platforms… We are extremely happy to have [VIVO] on board with us and look forward to a very fruitful partnership going forward.”