Hispasat, Hispamar unify brand identity
Details
Juan Fernandez Gonzalez
| 22 May 2017

Spanish satellite operator Hispasat and its Brazilian joint venture with Oi, Hispamar, have completed their rebranding.

The two companies have renewed their corporate image to unify both brands and update their logos, joining forces to address the Latin American market.

According to Hispasat, the new brand, designed by Madrid-based studio Azento de Diseño, represents the recent changes both companies have recently gone through, including launching in new markets and renovating services and technologies.

“It seeks to update the corporate image of both companies as well as reflect the growing internationalisation of the company, adopting greater homogeneity and forming a single Spanish-Brazilian identity,” said the Spanish operator.

With an increasing presence in Latin America, Hispamar is Hispasat’s largest operation in the region, through which it controls most of its assets across LATAM.

The rebranding coincides with the Eutelsat-Abertis agreement, through which the French operator will sell its stake in Hispasat and Abertis will own over 90% of the Spanish operator.